What Is The Ted Talk About Shared Values?

Strategy professor Michael Porter suggests that companies should take the lead in redefining the intersection between society and corporate interests. He proposes a framework called “shared value”, which involves creating economic value that also creates value for society. Porter argues that nonprofits, NGOs, and governments should be tapped to solve society’s biggest problems. He admits that he is biased as a business school professor, but he believes that a good TED talk should have a story and hundreds of hours of preparation.

Shared value is defined as policies and operating practices that enhance a company’s competitiveness while simultaneously advancing economic and social conditions. Porter’s concept of “Creating Shared Value (CSV)” is about a business moving beyond meeting customer needs to address societal needs. He has compiled a list of the 100 best TED talks of all time and provides insights on what can be learned from them.

In conclusion, Porter’s framework for creating shared value involves collaboration between businesses, governments, and NGOs. He believes that companies should take the lead in reconceiving the intersection between society and corporate interests and that a shared value framework can help companies address the biggest problems in society.

Is Government Enabling Shared Value In Business?

Governments making progress focus on enabling shared value in business instead of viewing government as the sole player. This requires rethinking negative attitudes towards businesses and promoting collaboration and competition to address challenges. Creating Shared Value (CSV), a framework developed by Michael E. Porter and Mark R. Kramer, emphasizes generating economic value alongside societal benefits. To succeed, businesses often need to collaborate with governments, NGOs, and competitors to harness the economic advantages of social progress.

Government agencies play a critical role by establishing an environment conducive to shared value through incentives and policies that integrate social and economic objectives. As businesses create societal value, governments should empower consumers and ensure regulations support shared value initiatives. Trust in business has declined, prompting policies that can hinder competitiveness. However, a renewed focus on shared value can transform capitalism into a model that prioritizes social purpose.

Governments can facilitate large-scale shared value opportunities by acting as partners, knowledge brokers, and resource providers. Ultimately, shared value unites businesses, NGOs, and governments to tackle social issues, highlighting that a company's success is interlinked with the well-being of its surrounding community. Collaboration fosters mutual benefits, driving progress for both business and society.

What Is The Concept Of Shared Value?

Shared value is defined as "policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates." Introduced by Professor Michael E. Porter and Mark Kramer in their 2011 Harvard Business Review article, Creating Shared Value, the concept aims to create economic value by addressing societal needs and challenges. This transformative approach creates a strategic alliance between profit-making and social responsibility, transcending traditional business strategies.

Shared value serves as a framework for businesses to tackle social and environmental problems, delivering on their purpose profitably. Redefining corporate purpose to include "shared value" can bridge the gap between business and society. Companies can generate economic value while also benefiting society through shared value initiatives. This involves reconceiving products and markets, redefining productivity in the value chain, and enabling local cluster development.

Shared value is distinct from corporate social responsibility, focusing on mutual dependency between corporate competitiveness and community health. Ultimately, it fosters an environment where business success correlates with social progress, benefiting both companies and the societies they engage with.

What Are Some Examples Of Shared Values?

Shared values are core beliefs and principles collectively held within an organization, guiding behavior and decision-making. Demonstrating integrity involves adhering to ethical standards, respecting shared governance, promoting work-life balance, and establishing trust-based relationships with various partners. Companies can create shared value by addressing social issues like access to medicines, employment opportunities, or environmental challenges, such as renewable energy and recycled materials.

Notable examples include Adidas Group partnering with Grameen Bank to improve financial access and Nestlé’s efforts to tackle malnutrition in India. These shared values foster collaboration, employee engagement, and job satisfaction, enhancing overall business performance. A culture centered around shared values promotes unity and purpose, driving high performance in teams. Establishing such values requires clear communication, ensuring they are recognized and integrated into everyday practices.

Examples of shared workplace values include integrity, teamwork, respect, and innovation. Organizational leadership typically develops these values, which then inspire collective commitment among employees. Ultimately, prioritizing shared values can lead to improved workplace morale and loyalty while aligning the community's needs with organizational goals, creating a mutually beneficial ecosystem.

How Long Are TED Talks?

TED talks, renowned for their brevity, average under 18 minutes, which is pivotal to their success. The TED format is designed to capture the audience's attention without overwhelming them, helping prevent distractions. TEDx events feature a series of carefully crafted presentations that span diverse topics, all adhering to the 18-minute maximum. This specific duration was selected based on neuroscience and strategic considerations, allowing speakers enough time to convey their messages effectively while maintaining the audience’s focus.

While 18 minutes is a hard limit, talks can be even shorter—commonly at 3, 5, or 9 minutes—to foster engagement. Despite the maximum length, the average for the most-watched TEDx Talks hovers around 13. 5 minutes, indicating that concise presentations resonate well with viewers. The format has evolved from earlier, lengthier presentations, enhancing its appeal in digital formats. TED adheres to strict guidelines; no speaker can exceed the 18-minute rule, regardless of their fame or expertise.

In essence, the TED talk structure prioritizes concise and impactful communication, making knowledge accessible and engaging for a global audience. The model demonstrates that relevant content delivered within this optimized length can be both educational and memorable.

What Are The Three Types Of Shared Value?

Companies can generate economic value through societal value creation, which manifests in three key approaches: reconceiving products and markets, redefining productivity in the value chain, and enhancing local and regional business environments. These strategies form a virtuous circle of shared value. The concept of shared value emphasizes the importance of aligning corporate success with community well-being, moving beyond traditional views of corporate social responsibility.

Shared value is realized in multiple ways: developing new products and services that meet societal needs, optimizing resource usage, and accessing logistics and personnel more efficiently. Michael Porter and Mark Kramer, the proponents of the shared value concept, outline that these practices not only improve a company's competitiveness but also foster positive economic and social conditions within communities.

Three main inputs in this framework are profit, feedback, and technology, which are instrumental in achieving shared value. This concept also serves as a solution to complex societal challenges, illustrating that companies can thrive economically while contributing positively to society. By rethinking their purpose to focus on shared value creation, businesses can reconnect with communities and address pressing social issues, paving the way for sustainable innovation and growth. Essentially, creating shared value represents a transformative business model that benefits both society and enterprises alike.

How Many TED Talk Videos Are There?

TED offers a vast collection of over 4, 225 TED talk videos featuring a variety of speakers, including politicians, scientists, comedians, and actors. The library is continually updated with new content available for free on the TED website and YouTube channel, with subtitles in over 100 languages. TED Talks cover diverse topics such as education, business, science, tech, and creativity, with an average duration of 18 minutes, while some can be as brief as five minutes or longer than an hour.

Since its inception in 1984, with online availability starting in 2006, TED has amassed a substantial following, reaching 22. 7 million subscribers and over 2. 5 billion views on their YouTube channel. The platform features not only original TED Talks but also compilations such as TED-Ed videos and TED series, which dive deeper into specific themes.

The TED community produces extensive content, including TEDx talks from around the globe, with many gaining significant recognition. Each published talk is available for streaming or downloading, emphasizing TED's mission to spread innovative ideas. As of March 2023, TED talks have been viewed or listened to over three billion times annually, showcasing their global impact.

What Is Shared Value In Digital Marketing?

Shared value is a strategic approach that enables organizations to generate economic returns by offering solutions to societal challenges, whether broad or localized. This concept applies particularly to Collaborative Marketing, where partnerships benefit all participants, fostering increased brand equity. Shared value is crucial for driving business innovation, bridging the gap between corporate success and community welfare while addressing short-term management practices.

It serves as a framework for integrating business strategies with social and environmental solutions, effectively delivering on both purpose and profitability. This approach focuses on aligning corporate actions with societal needs and sustainability, surpassing traditional corporate social responsibility by combining economic value with social impact. Companies adopting shared value can better navigate contemporary challenges, ensuring relevance and connection with consumers.

By fostering shared values with customers, organizations promote openness and transparency, reinforcing investor confidence. Overall, shared value enhances competitive advantage while simultaneously uplifting the communities in which businesses operate, thus promoting economic progress alongside social responsibility.

How Do TEDx Events Work?

According to TED, TEDx events are independently organized by local communities under a free license from TED, which provides the overarching structure. These events aim to share innovative ideas through live talks and performances that usually last under 18 minutes, allowing for concise presentations that engage audiences effectively. Each TEDx event reflects its community, showcasing local stories while also connecting to a global audience. While TED directly invites speakers for its main conferences, TEDx speakers are not chosen by TED but locally organized.

To host a TEDx event, passionate volunteers from the community plan and coordinate it without commercial, religious, or political motives, focusing instead on promoting conversation and connection. Organizers can select event themes, speakers, venues, and curate content to foster dialogue and innovative thinking.

The process to organize a TEDx event includes steps such as selecting the event type and brainstorming themes, with planning often occurring months in advance. All talks must be recorded and submitted to TED for sharing on their YouTube channel, adhering to guidelines that prioritize inspiring content about societal improvement, environmental sustainability, or technology.

Overall, hosting a TEDx event offers a unique opportunity to inspire and inform participants by sparking discussions and promoting new ideas.

What Makes A Good TED Talk?

A successful TED talk hinges on several key elements, notably a fresh and intriguing idea, a succinct delivery, and engaging visual aids. Research indicates that audience opinions can form within the first 7 seconds, leading to inquiries about whether viewers gain different perceptions after watching a full 18-minute talk versus just a brief segment. When preparing a talk, it’s vital to frame your subject as a challenge, proposal, or solution rather than merely outlining a problem.

A compelling topic should resonate personally with the speaker and provoke thought and discussion; originality and relevance are crucial. Ideal TED speakers share personal experiences related to their ideas, enhancing credibility and emotional connection. TED's guidelines emphasize the importance of simplicity in content to keep the audience engaged. Further advice includes extracting meaning from personal stories, avoiding lecture-style delivery, and steering clear of jargon.

Ultimately, a great TED talk emerges from a genuine passion for a unique idea that has the potential to spark dialogue, making the audience think critically about the subject presented. The journey to mastering public speaking involves thoughtful preparation and a clear understanding of engaging your audience effectively.