How Much Should A Family Portrait Session Cost?

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When choosing a family portrait photographer, it is essential to consider your desired outcome, such as prints, an album, or all images as a digital download. Professional photographers typically earn between $75-$300 per hour for family portraits, including the cost of photos/files and labor for processing, marketing, and overhead. Some photographers offer sessions at an hourly rate, such as Rachel Grahmann Photography and Design, which charges $125 per hour, including in-office time of retouching prints and digital files.

The average cost of a family portrait session ranges from $200 to $400, depending on the photographer and location. Lifestyle photographers typically charge $150 to $370 per hour, while semi-professional or full-time pros cost $600 for a 60-minute session and 25 well-edited photos. Packages can cost up to $800 for a 2-hour session. Freelance photography rates can range from $50-$300 or more per hour, depending on the photographer’s experience and reputation.

There are many ways to decide on family portrait photography pricing, but there are some standard prices. The average portrait photographer charges $150-350 per hour, and packages usually start at between $200-$300 and increase with additional services. Family portraits minis can range from $350-$1, 500+, with prices varying widely across different regions in the USA.

The average cost of family photo sessions can range from $75-$660 per hour in the U. S., depending on location, photographer experience, and other factors. To save money, the average cost of a family photographer in the U. S. is around $100-$400 an hour. However, family photographers in bigger cities tend to make more than those in smaller cities.

In conclusion, when choosing a family portrait photographer, it is crucial to consider your desired outcome and the photographer’s experience and reputation.

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Why Is Family Photography So Expensive
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Why Is Family Photography So Expensive?

When considering hiring a photographer, particularly for family or newborn sessions, it's essential to understand the reasons behind potentially high costs. While the typical expenses associated with running a business—such as editing programs and marketing—play a role, the main factor is the artistic nature of photography. Photographers often employ their unique backgrounds and skills to create personalized experiences, like encouraging families to enjoy the beach during sessions.

Wedding photography tends to be the second most expensive vendor expense after the venue, with photographers spending extensive time documenting the day, often up to eight hours or more. This post delves into the reasons behind the varying prices in photography, including the high costs of professional equipment and the significant time investment required for editing and retouching images.

Additionally, expertise is a critical factor. Quality photographers continuously innovate and learn, which often incurs ongoing expenses. The intricate and time-consuming nature of newborn photography also contributes to its higher cost, as it demands specialized skills. Overall, while some may find photography prices surprising, the value derived from capturing lasting memories can justify these costs.

How Many Photos For A Family Session
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How Many Photos For A Family Session?

Un fotógrafo puede capturar hasta trescientas fotos de ti y tus seres queridos en una sesión de 45 minutos, seleccionando veinte donde todos luzcan increíbles y la iluminación sea perfecta. En una sesión de 30 minutos, se pueden esperar alrededor de 20 fotos, mientras que en una de una hora, se obtendrán entre 40 y 50 imágenes. Es importante planificar con anticipación y permitir tiempo de calentamiento. Este artículo ofrece un plan a diez años con sugerencias de ubicación y temporada para coleccionar fotos familiares memorables.

Además, se presenta una galería de inspiración. Preparar a los niños y comunicarles sobre la próxima sesión fotográfica es esencial. Este checklist integral asegura una experiencia fluida y divertida, capturando recuerdos que durarán toda la vida. Las sesiones familiares son más que solo imágenes; son recuerdos atesorados. Se exploran diversas opciones de fotografía, ya sea en el hogar, al aire libre o en estudio. Una sesión típica para una familia de cuatro con niños pequeños puede resultar en 35 a 60 imágenes.

Para mini sesiones, se pueden recibir de 50 a 80 fotos, todas entregadas en color y blanco y negro. En general, se espera entre 50 y 100 fotos por cada hora de sesión. La recomendación es capturar imágenes familiares con la mayor frecuencia posible.

How Much Is A One Hour Portrait Session
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How Much Is A One Hour Portrait Session?

Portrait photography rates generally range from $150 to $350 per hour, with single photo sessions costing similarly. Print packages can be priced between $250 to $1, 500. On location, average charges hover between $150 and $370 per hour, while studio sessions start at $125, with complete packages around $250. The average hire cost for photographers is around $100 to $250 per hour based on skill. Event photographers typically charge $150 to $250 per hour with a minimum of two hours, while wedding packages usually start around $1, 000.

Pricing varies depending on the type of photoshoot—portrait sessions usually range from $50 to $150 per hour. Offering mini sessions requires competitive pricing without scaring clients away; a fair range might be $100 to $300 per hour or $75 to $350 per image. Professional photographers generally need 1-2 hours for shoots, with editing time comparable to shooting time. Rates for experienced photographers in metropolitan areas can rise to $500 per hour, influenced by factors like session type, holiday schedules, or the number of subjects. Ultimately, pricing should reflect the photographer's expertise, ensuring fairness and profitability while building a strong portfolio.

How Much Should I Charge For A 2 Hour Photoshoot
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How Much Should I Charge For A 2 Hour Photoshoot?

The cost of hiring a photographer can vary widely based on factors such as location, experience, and type of photography. Typically, portrait photographers charge between $250 and $1, 500 per session or $150 to $350 per hour. Professional photographers generally charge between $100 and $500 per hour, while event photographers usually bill $150 to $250 per hour with a minimum of two hours. Wedding photography can range from $1, 000 to $3, 000 for six hours, and a portrait session may cost between $150 to $300+ for photoshoot and prints.

Hourly rates often decrease for longer sessions, with rates possibly dropping from $300 to $200 per hour if the shoot is five hours or more. It’s advisable to ask photographers if they have deals for new clients. To gauge pricing, using a Photography Pricing Calculator can help determine the necessary billable hours to cover costs and break even.

In general, amateur photographers may charge less, starting at around $50 per hour, while seasoned professionals can demand $200 to $500 per hour or more. Important considerations include factoring in time for the shoot and editing, as well as market rates and personal skill levels when setting your own prices.

How Long Should A Family Photo Shoot Take
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How Long Should A Family Photo Shoot Take?

Family photoshoots typically last between 1 to 2 hours, allowing ample time for multiple shots without rushing. Shorter mini sessions can last 30-45 minutes, while professional family portraits may often take around 15-20 minutes. The length of a session often depends on family dynamics, attention spans, and the number of poses desired. Factors such as the age of children and the chosen location can also influence session duration. Generally, it’s advisable to set aside a whole day for more relaxed shoots, whether for family portraits, engagements, or senior photos.

For practical planning, a good estimate is to allocate 2-3 minutes for each grouping of family members, which allows time to capture a variety of expressions. While traditional shoots with other photographers may be shorter, averaging around 1 hour, many families find success with sessions lasting between 45-90 minutes. Photographers typically recommend a time frame of 30-60 minutes for capturing various poses and incorporating breaks as needed.

To achieve a rich and varied story, a minimum of four to six hours may be planned for a comprehensive session. Ultimately, aiming for 1 to 1. 5 hours is a solid guideline for a successful family photography experience.

How Much Does A Family Portrait Cost
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How Much Does A Family Portrait Cost?

Family portrait photography pricing varies widely based on location, photographer experience, and package offerings. In Weymouth, MA, Sarah J Photography starts at $350 for family packages, while James Corwin in St. Petersburg, FL charges $100/hour. On average, portrait photographers charge between $150 to $350 per hour, with packages typically starting around $200 to $300, increasing with the photographer's experience. Major metropolitan areas may see family portrait packages exceeding $300.

Session fees can also differ; JCPenney Portraits, for instance, charges $14. 99 per subject but is free for Perks Club members. The cost of hiring a portrait photographer generally ranges from $210 to $250, with most family sessions expected to cost between $175 and $350. Professionals typically earn $75-$300/hour for family portraits. Photography packages for portraits may range from $150 to $500, depending on the session length and event type.

Beginner photographers might charge $0-$350, while experienced professionals can ask for $400-$1000 or more. Ultimately, expect to pay about $150/hour for family photography, but always consider additional costs for prints and digital files. The average family photo session costs between $145 and $550.

How Much Should I Pay For A Portrait Session
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How Much Should I Pay For A Portrait Session?

Portrait photography rates typically range from $150 to $350 per hour, with package options spanning from $250 to $1, 500. For real estate photography, listing fees vary between $150 and $500. Commercial photography day rates can be anywhere from $800 to $5, 000, while smaller portrait sessions may cost $150 to $500 and small events $300 to $600 for 2 to 4 hours of coverage, depending on the photographer’s experience. Most photographers structure their pricing around time spent, number of photos, or à la carte selections.

For entry-level portrait photography, packages generally start around $250 for up to three hours of work. A typical hourly rate for a session is about $125 in a studio setting, while on-location shoots can range between $150 and $370, depending on experience and location. More experienced photographers might charge $150 to $500 per hour, especially in metropolitan areas. Beginners often set their rates between $50 and $150 per hour.

Essential considerations in determining your pricing include covering hard costs and factoring in time for shooting, editing, and communication with clients. A reliable expense calculator can assist in setting financial expectations, which should align with annual income goals.

How Much To Charge For A 30 Minute Photo Session
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How Much To Charge For A 30 Minute Photo Session?

The standard starting price for a 30-minute photo shoot is $120, but additional costs arise due to post-processing and printing, especially for family albums. Family photo shoots typically start at $145 for one location, escalating to between $399 and $1, 099 in metropolitan areas. For around $445, clients might receive photos from up to three locations with wardrobe changes and credits toward prints and albums. Mini photo shoots, lasting about 20 minutes, can be priced around $75 for five final images.

Regular sessions last 1-2 hours and may include a greater selection, averaging costs from $150 to $370 per hour for lifestyle photographers, and $600 for professionals delivering well-edited images. Real estate photography ranges from $150 to $500 per listing, while commercial photography can cost between $800 and $5, 000 per day. It’s important for photographers to use pricing calculators to establish session fees based on hours worked and image delivery.

Mini session pricing differs from regular rates; for example, a mini session might cost $195 for 20 minutes, yielding 40 to 60 images. Typically, U. S. photographers charge $100-$250 per hour/image, influenced by experience. Beginners may charge $50-$100 per hour, while experienced professionals can command $200-$400+. Thus, session fees are crucial to building a profitable photography business.

How Much Should I Charge For Family Portraits
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How Much Should I Charge For Family Portraits?

The cost of family photography in the US typically ranges from $100 to $400 per hour, with urban photographers usually charging more than those in rural areas. When selecting a family photographer, clarify your desired outcomes, such as prints, albums, or digital downloads. For inexperienced photographers, it's advisable to set prices closer to the lower end of the spectrum. Pricing structures can vary, including session fees or package pricing, with professional photographers charging between $150 to $500 per hour based on their experience and location.

Family portrait sessions can typically cost between $200 to $500. The price can also differ based on session location, number of participants, and photographer expertise. Event photographers generally charge $150 to $250 hourly, while wedding photographers may range from $1, 000 to $3, 000 for a standard six-hour event. For portrait photography, total costs usually fall between $150 and $350 per session, while packages start around $200 to $300. In urban settings, photographers often earn between $100 to $500 per hour.

Factors influencing prices include local market rates, experience level, and additional costs like labor and overhead. Beginners might charge $0 to $350, whereas established professionals may range from $400 to $1, 000 or more.

How Long Does It Take To Do Family Portraits
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How Long Does It Take To Do Family Portraits?

Most traditional family portrait sessions last about 1 hour or less, with a typical photoshoot averaging around 15-45 minutes. Mini-sessions can last 15-20 minutes using simple poses. Professional photographers guide families through various poses for a personalized experience. After a JCPenney Portrait session, digital images are delivered to your Shutterfly account within 48 hours, and you’ll receive a notification email soon after. Planning in advance is essential for a successful photoshoot.

Generally, wedding party portraits take about 30 minutes, while family and couple portraits can each take around 30 minutes. Ideal time for family groupings is 20-25 minutes for about 10-12 setups. Aiming for 1-2 hours max for full sessions is advisable, especially with young children, to prevent fatigue. Each grouping generally requires 2-3 minutes to capture well, and photographers typically take 2 weeks to deliver images, but it may vary.

Expect a standard waiting time of 2 to 6 weeks for receiving edited family session photos, allowing time for careful selection and editing. Scheduling family portraits every 5 years is recommended, with more frequent sessions for younger children. Bring meaningful props to enhance your family's portrait experience.

How Do You Price Portraits
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How Do You Price Portraits?

To effectively price your artwork, consider using the formula: (Height + Width) × Price per linear inch. This method is straightforward and helps reduce price discrepancies, especially for canvas or paper works of varying sizes. According to artist Stephanie Weaver, traditional pricing formulas like "Square Inch x Dollar Amount" or "Hourly Wage x Hours Spent" may no longer be suitable. If you create commissioned portraits, establish a pricing structure that includes additional fees for extra subjects.

A commission price calculator can assist in determining fair rates based on your local market and your hours of work. For beginners, pricing based on time and material cost is advised; for example, if you spend 10 hours on a piece with a target hourly wage of $15 and $45 in materials, your starting price would be $195.

Ultimately, it’s crucial to define your market, research comparable artists, and ensure your prices reflect the value of your skill and effort. A clear pricing strategy, such as using a size-based method or employing a tiered pricing model for different art styles, will guide clients and potential buyers in understanding your pricing better.


📹 How much do family photo sessions cost?

00:00 – How much do family photo sessions cost? 00:43 – How much should you pay for a photoshoot? 01:16 – How much should I …


Freya Gardon

Hi, I’m Freya Gardon, a Collaborative Family Lawyer with nearly a decade of experience at the Brisbane Family Law Centre. Over the years, I’ve embraced diverse roles—from lawyer and content writer to automation bot builder and legal product developer—all while maintaining a fresh and empathetic approach to family law. Currently in my final year of Psychology at the University of Wollongong, I’m excited to blend these skills to assist clients in innovative ways. I’m passionate about working with a team that thinks differently, and I bring that same creativity and sincerity to my blog about family law.

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17 comments

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  • Pro tip. Don’t tell your clients you’re using a “basic gear package”. If you want to accomplish something that you’ll need to rent special equipment for, just convey to them that the concept you want to execute requires specialized equipment that you need to rent and the cost. If they want that concept, that’s the deal. Calling anything you do “basic” is not a good look.

  • I just have to say this; a lot of the things in this article are dependent upon your clientele as well. I’ve been a pro for close to 10 years and have always struggled to get my work in front of clients that are actually willing to pay what I feel I’m worth. Networking early on in your career is key to longevity!

  • So I ran my own studio for about 7 years and was offered a position with a company doing more or less the same thing but without having to chase the contracts and handle the ‘business’ side of things. That is going well and I am finding myself with the bandwidth to dip my toe into some side-hustle freelancing (outside of the realm of the business, they know, etc. etc…) and I was just having lunch with a friend yesterday talking about pricing and where to put things since I don’t have all the overhead of owning a studio anymore. This article showed up at the PERFECT time. Thanks, as always, for your transparency, professionalism, and willingness to share in this space.

  • Good article and wonderful insight. My photo world through the past 40 years has shrunk due to social media and the internet. Fewer clients are willing to pay when they can get it for free or for very little money. People are willing to give pictures away just so they can get published, even though the pictures may be boring or even substandard. And it also depends on the clientele as mentioned.

  • I was a photographer for a three decades and went though from music to advertising including everything. Working for big clients, magazines, etc. Pricedrop started about 15 years ago as the digital era has arrived, the clients started to offer less and less year by year, even top newpapers for cover shots. A few years ago an oil company hired me as a communication supervisor and lead content creator. Stability, high income plus extras, traveling a lot and never on economy, 5 star etc. Sad but the photography as a professional is dead. I am a hobby shooter now with Hassys – enjoying it.

  • Thanks for this. It validates my framework for pricing. I’m interested why you didn’t go into licensing? My biggest hurdle is quoting something and getting told my pricing is out of there budget, but when checking local comparable photographers pricing, I’m almost always lower than them. It’s frustating.

  • I totally loved this article Lizzie and did find it helpful. I have always struggled with what I should charge… one factor you did mention is a HUGE factor when pricing and looking at what others charge….BUT… also look at what the general income of the community you live in and what people can afford is a HUGE factor… I started out in Ontario and was gradually able to increase my rates as my skills increased in my photography and learning the business aspect of it. But 2 years ago I moved to a small town in the middle of Newfoundland, and found people here, don’t have the income to afford the rates I charged in Ontario…so I had to decrease my prices to the point where I felt it wasn’t feasible for me to continue trying to run my business doing photography so I packed it in. But on the flip side of the coin, I found out in the last month that I can now move back to Ontario from here in July, and move to the Ottawa area… Plus I recently got published for the first time in Beautiful Boudoir Magazine, so now when I move back I can base my new pricing off that as well as my hourly, my skill set, my equipment, what others in Ottawa charge, as well as what the gross income is for people in Ottawa and other cities in Ontario.

  • What is your line between “beginner” and “intermediate “? I have been shooting for more than six years. My skills are decent. But other than some photos for promotional events at work (done at my normal hourly day job pay) I have not shot for income. Am I a beginner or intermediate? I have shot a local band for free many times. The photos were good enough that they were used in online ads and posters. Just not sure where I fall on your scale.

  • In my opinion, you should have the equipment necessary for the shoot you want to do and not ask for rental money. 1400 for a 2h conference is ridiculous much, at least here in Vienna. I would charge 300 and that’s already considered much, maybe 100€/h for events, even I’m a pro. But probably I live in the wrong country and I should consider moving to USA, or in a counrty where ppl have respect for this profession and reward it accordingly.

  • while ive been shooting photos, in part for publication (college, USAToday, Air Force newspapers) and working in a custom print house back when film was the thing, and currently working freelance for a small web-based entity, id say im NOT a professional. but im FAR from being a beginner or even possibly an intermediate. reason being is because photography doesnt pay the bills but it is a source of small extra income. ive been shooting portrait stuff in addition to standard PJ work but apparently a town of 33,000 residents, with FIFTY THREE wedding/senior portrait photographers, $350 for 1/2 and $500 for full day rates, is too much… i just quoted the local Double Tree hotel a 1/2 day rate for about 10 corporate headshots, and that included deliverables. never got a return call or email… i need to either quit the business or move to a market that actually wants to pay for photography, but at 58yrs old, im pretty much too old to pick up and move. $1460 for a 2-hour gig is outrageous here. id be lucky to get paid $300. ive got all the gear i need for almost ANY situation but you must live and work in NYC or Chicago…

  • As a pro photographer i would like to diss agree with this … On a large scale .. ofcourse thats how a cost breakdown would work. But if you charge like 1,500 for a 2 hour Shoot then damm ill fly to that place and still do it at that price.. Ps – i got expensive gear like the R5 / 70-200/ 100mm rf 2.8 and 6 other lenses and flashes and what not .

  • Charging $1400 in South Africa for 2 hour events would be great!!! Sadly gear here is SO over priced, far more expensive than anywhere in the world. Also, as a full time pro that shoots events all the time, we have to charge around $300 for 2 hours of events here and we on the more expensive side. And then you still running all the gear, wireless flashes making the coolest event shots ever. If you charge any more, you’ll never get work. The average full time photographer in SA charges around $800 for an 8 hour wedding.

  • I have a question…I have always wanted to know. When do you become a professional? Are you a professional? I have been shooting for 45 + years and sometimes I don’t know if I am a professional. I am way past intermediate but not sure about being a professional. I have made a lot of money with my camera…won some prizes and met some great and famous people but still not sure if I am a professional. I love photography that much, but I guess I am… I made money so that makes me a professional right. Please tell me…

  • Hey Lizzie Thanks for another great article, and all of the amazing information! I had watched your article with Chris “What to charge for article production” a few years ago and from time to time as a refresher, and had a question back then, that maybe you or the community could answer here? How, or do we incorporate a fee, if we have a subscription to Adobe LR / PS, or for article related projects, music subscriptions like EpidemicSound, Musicbed, Artlist, or stock footage / motion graphic assets from Storyblocks or MotionVFX? Would we charge the full amount we pay per month for each subscription used during the project, how would, or should we line item something like that as part of the budget or final cost of the project? Thanks in advance to anyone, for any help with this question😉👍🏼

  • Best professionals don’t sell time but outcome, most importantly they also sell rights to use which is a crucial aspect of our job. And finally, the “best” have agents so they don’t sell, the agent do this for them at the maximum price. Your approach to price is typical and very basic, and I think that you REALLY need to include “rights to use”, people, with digital and lack of knowledge miss that part that make our industry a better and most respected one in the past than is it today. People think that it’s the digital that brings this kind of always free to use, but that’s not, it’s the lack of knowledge. Rental needs to be mention in your proposal EVEN if you owned the gear. Your gear is a tool and like any other tools, it has to be priced (it’s an investment that has to be pay back), that’s the way real pros work. The other way is to include everything in a daily price but by skipping these lines form your proposal, client doesn’t see and understand what’s a pro photographer/filmmaker/dop etc. really does for him/her and what’s involve in a project. The direct consequence is that you diminishing the value of your work and loose money. I can guarantee you that clients understand these things once you explain it and it’s even better for you because they realize that you are really a professional and you know clearly what you are talking about.

  • 40 images from a 2hr event shoot?? And 100 from a full day wedding??? That’s insane! In NZ a pro photographer will deliver from an 8hr wedding, on average approx. 500 photos. Some are a little less, but most are more… 😳😳😳 Couples expect this amount if photos – how are y’all getting away with delivering 80-100 images from a full day???

  • The problem I have is all the new comers doing work for FREE ! prime example I had wedding venue contact me asking me for a photo I captured last year from a Drone that was amazing and they asked for the photo for FREE ! Mind you this venue is charging customers $10000 + a day to hire… yet they don’t want to pay me $200 for a photo that will bring more clients……….. safe to say I refused them access to using my photo. I;m not going to gain from it if they just mark my name up next too it.

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